The Associatives

Named for that extraordinary part of the mind that develops original and innovative thought, The Associatives is a room masterfully designed to represent the diverse and varied phases of a designer’s creative process. The Associatives room will prominently feature the premiere of Draft, a three-dimensional rug collection that perfectly mixes color, texture, and sculptural shapes. Custom Toofs, Marrimor’s signature side table & pouf creations, have been meticulously crafted to have an undeniable synergy with the rugs: Where the Draft is an ode to writer’s block and the explosive spark of new ideas, the Toof is a joyful product of landing on the right answer, delight in its purest form.
Bringing the Draft to life even further, Marrimor has added an art installation to the exhibit. Crumpled blank pages will evoke a feeling of insurmountable frustration, and will be bravely countered by the towering, defiant Draft rugs & bold, joyful Toof.
Guests will walk among the giants of Marrimor. In an installation that beckons visitors to reach out and touch, Marrimor has created a rare moment of textures & colors reaching back, immersing the visitor in a visual journey of creative discovery.

Marrimor is a design studio founded by Tanja Breadner and Lauren Bugliarisi. Their collaborative process blends harmony and friction to create expressive furniture balancing sculptural form with everyday usability. Drawing on backgrounds and design experience, the studio produces colourful, tactile pieces that bring humour, personality and spatial awareness to furniture.