UNDER GRUND CIRCLE

Circle, Ciam's new system of refrigerated pozzetti gelato, flows through the space of Alcova's Basement like a thin, suspended black tongue. 

"The performance breaks the dark and rough underground atmosphere, immersing visitors in a space that makes the senses protagonists through the fusion of circular, redundant and infinite sounds, punctuated by dynamic lights and fragrances that evoke sunshine, freshness, and ice cream."

The experience of a design that plays on the contrasts of an inverse logic: on/off, light/dark, sound/silence.