New-normative

Supaform will showcase the surreal collection “New-normative” which makes advances to the Soviet everyday life of the ‘50-’70s and it’s features. This collection is a Supaform’s thoughts about the existence of a fantasy soviet reality in which neo-classicism was not been forced out by the principle of utility and efficiency. Under such circumstances, the furniture would remain normative and would not lose its originality and uniqueness at the same time.

Supaform is a creative studio founded by the artist and designer Maxim Shcherbakov. The studio specializes in crafting unique, authorial furniture and interior spaces. Positioned at the intersection of art and design, Supaform constructs its imaginary vanguard worlds with a visionary perspective, utilizing painting and 3D graphics as design methods through which it creates distinctive art and design pieces. The artist's approach gracefully weaves together nostalgic references to architectural and design legacies with avant-garde ideas and unconventional solutions that resonate with the contemporary essence.